Sublime
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Culture of business‐ and customer‐savvy teams—
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
This looks more like a framework for how to be, rather than a list of what to do.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal.
Robert Fabricant • User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
Customer expert Who regularly talks to your customers one-on-one?
Jake Knapp • Sprint
Aggregating user research and paring it down into something portable and digestible is an essential step in making it useful to others.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
interviewing (by whatever name you want to call it) is a deep dive into the lives of customers.