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8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
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interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
Steve used demo reviews to judge for himself whether features met this basic usability standard. When he gave me the specific feedback to remove one of the two keyboards from my iPad demo, it had a cascade effect toward greater simplicity.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
product marketing manager,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
1. Crossing the threshold 2. Restating objectives 3. Kick-off question 4. Accept the awkwardness 5. The tipping point 6. Reflection and projection 7. The soft close
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
From an interview with designer/artist/soul searcher Elle Luna:
So I was using Uber all the time in San Francisco, even though I hated the design. And then I went to the Crunchies awards ceremony and at a post-ceremony event, where I was in a ball gown, I saw the CEO of Uber, Travis Kalanick, sitting at the bar. I was three whiskeys deep at this poi... See more
