Sublime
An inspiration engine for ideas
Hey Tim, thanks so much for taking the time. As I mentioned in the email, we’re trying to make it easier for universities to spin out student businesses (vision) and aren’t exactly sure how it all works yet (framing & weakness). Tom (authority) connected us because you have pretty unique insight into what's going on behind the curtain and could
... See moreRob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Timothy Prestero’s “Better by Design.”
Steven Johnson • Where Good Ideas Come From
Apple Packaging Ritual
- Apple uses engineers, not designers, who spend months perfecting the unboxing experience.
- They focus on the feel, tactility, and layout, creating a sense of anticipation and reveal.
- This triggers novelty seeking, curiosity, and surprise, enhancing the perceived value.
- The minimalist design and intuitive layout further
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • Interview With Phil Barden: Author of Decoded
consultant Michael Porter for making business make sense;
Chris Worth • 100 Days, 100 Grand: Be earning six figures as a freelancer ... 100 days from now!
Aggregating user research and paring it down into something portable and digestible is an essential step in making it useful to others.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
April Dunford on product positioning, segmentation, and optimizing your sales process
open.spotify.comShe is as skilled at place-making as she is at sketching. She deals in stories as often as schematics. She is honest about the limitations of her chosen craft. And, yet, she remains convinced that thoughtful, accountable, and inclusive design is our best path toward positive and durable change.
Zack Bryant • Moral Design — Journey Group

Good storytellers rule Silicon Valley.
Meet @blader, founder of @runwayco and investor in @mercury, @elevenlabsio, and 30+ startups.
(04:30) "Every startup should start with a story"
(10:45) Hiring a House of Cards producer as a storytelling advisor 🤯
(15:20)... See more
Jason Levinx.com