Sublime
An inspiration engine for ideas

interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
A conversation with Jony Ive
youtube.comScott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
whenever a product designer comes to me for advice on how to push back against bad ideas, i send them this video: https://t.co/hM6yAeKjRI
George Kedenburg IIIx.comYou: If you haven’t worked with a small company before, you’re in for a nice surprise: Smart people you can actually talk to, people who care about what you need, people willing to go out of their way to make sure you’re successful.
Customer: I get that, but little companies fail all the time. How do I know you’ll be around to give me that great sup... See more
Customer: I get that, but little companies fail all the time. How do I know you’ll be around to give me that great sup... See more

Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business model... See more