Sublime
An inspiration engine for ideas
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
but I approach the interviews with a sense of what I can only call a bland curiosity.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
The questions you ask are signifiers that you are listening. Try to construct each question as a follow-up to a previous answer.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
Stories are where the richest insights lie, and your objective is to get to this point in every interview.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
Every young person (and plenty of non-young people), trying to strike gold and solve problems, is architecting themselves after a dominant personality of our field.
These archetypes equally modeled themselves off of someone else that inspired them. Steve was obsessed with Edwin Land, the founder of Polaroid. He would even take the “intersection of t... See more
These archetypes equally modeled themselves off of someone else that inspired them. Steve was obsessed with Edwin Land, the founder of Polaroid. He would even take the “intersection of t... See more
Reggie James • A Land Without Giants
Serendipity and surprise lead to insights, and those are best achieved by allowing the conversation to go wherever it leads.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
interviewing (by whatever name you want to call it) is a deep dive into the lives of customers.