Sublime
An inspiration engine for ideas
Know what questions I’m likely to have, and answer them.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Steve Krug’s Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (New Riders, 2010)
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Know the main things that people want to do on your site and make them obvious and easy.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
One of the things that becomes obvious as soon as you do any usability testing—whether you’re testing Web sites, software, or household appliances—is the extent to which people use things all the time without understanding how they work, or with completely wrong-headed ideas about how they work.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
FOCUS RUTHLESSLY ON FIXING THE MOST SERIOUS PROBLEMS FIRST
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
When I enter a new site, after a quick look around the Home page I should be able to say with confidence: Here’s where to start if I want to search. Here’s where to start if I want to browse. Here’s where to start if I want to sample their best stuff.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
“Don’t make me think!” For as long I can remember, I’ve been telling people that this is my first law of usability. It’s the overriding principle—the ultimate tie breaker when deciding whether a design works or it doesn’t.