Sublime

Sergey Brin and Larry Page, who were being pushed by their venture investors to find an “adult” to serve as CEO of a young search-engine company, Google.

Venture capitalists create a narrative for founder fit just as they do for market fit. Why is this team doing this? Where are they coming from and where do they want to go? What motivates this team? One place to start this narrative is the origin story of the startup. What was the original idea and how did it come to fruition?

Dave Berkus, one of the first early-stage angel investors (and still actively investing),

Public equities—Stocks that trade on public market exchanges.

Again, it is an organic pull on customers, resulting from the breakthrough nature of the product and its fitness to the market problem at which it is directed.