Sublime

our DNA. “The cowards never started,” he’d tell me, “and the weak died along the way—that leaves us.”

Bruce Horn, one of the precocious teens recruited to test Smalltalk, would go on to join the LRG staff, where he contributed to Smalltalk. He later joined Apple and helped design the original Macintosh.109 By describing kids like Horn as a “‘hacker phenomenon,’”110 Kay inadvertently points to another impediment: their designs targeted an idealized

So we learned to underpromise and overdeliver. We’d be conservative about key features like battery life—all

In collaboration with Creative Commons, Nike released its patents under a modified license permitting use in “non-competitive” fields. (They also created a standardized, pre-negotiated contract for the patents, thereby reducing the transaction costs of haggling over each patent license individually.)

Gift. From Jim Jannard, founder of Oakley. The back of the truck comes down, and a red Dodge Viper slowly descends. Nice to know that, even if I’ve lost my game, I can still move product.

I think of the countless Nike offices around the world. At each one, no matter the country, the phone number ends in 6453, which spells out Nike on the keypad. But, by pure chance, from right to left it also spells out Pre’s best time in the mile, to the tenth of a second: 3:54.6.

Ian Yates, a British sports scientist and coach who helped develop future professional athletes in a range of sports.