Sublime

1. Stay Primitive

This is consistent with my conviction that an organization is not just a tool like a shovel, but an organic entity that has a code of conduct, a set of applied principles that go beyond a company mission statement that’s tacked on the wall and forgotten. In fact, we had no mission statement on the wall. My mission statement was implanted in the min

Wooden won ten titles in twelve years, including seven in a row, because he developed a system for winning and worked with his players to follow it. Neither of them were driven by excitement, nor were they bodies in constant motion. Instead, it took them years to become the person they became known as.

undisputed expert on your actual product.

During my years as head coach both at Stanford University and with the San Francisco 49ers, I believe it is safe to say there was no single individual in the organization—player, assistant coach, trainer, staff member, groundskeeper, or anyone else—who could accurately say he or she out-worked me.

I firmly believed that if I took care of my job the score would take care of itself. When it didn’t, I worked even harder to improve my coaching and elevate the Standard of Performance of our team.

I hired them, added to their expertise, and then had trouble turning some of them—especially on the offensive side of the game—fully loose to do their jobs. I was like a man dying of thirst who was sitting on the edge of a mountain stream. I denied myself what was available.

Looking back, it was something I should not have allowed. I let him haul me over the coals in regard to my effort or performance when he had no basis for doing it. His only basis was that he owned the team, a pretty good basis, but not enough for me to let him excoriate me without significant cause in front of the team even once.

Believe in yourself.