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They discovered that their primary customer, very seasoned developers with 7–15 years of experience, wanted to scale up their skills but not on a predetermined career path.
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Sticking to the familiar has been a key strategy throughout Coda's development.
productschool.com • Fireside Chat: AI-Empowered Work With Lane Shackleton, Coda’s CPO

Linear’s founders want to do more than support better software creation. They want to bring back a sense of dignity to software creation, a job that today, Saarinen observes, can feel disconnected from a larger purpose. They want software engineers to feel satisfaction with and control over their work, something overreliance on project managers ha
... See moreKarri Saarinen • Designing for the Developers
Everyone’s an engineer now: Inside v0’s mission to create 100 million builders | Guillermo Rauch
youtube.comKevin Harvey took the view that Red Hat could avoid a frontal challenge to Microsoft’s business model; he worked to reposition the company away from the business of selling packaged software in boxes (Harvey’s old business) and move it toward providing support services and a central website for the Linux community. The only way Microsoft could comp
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