Sublime

They discovered that their primary customer, very seasoned developers with 7–15 years of experience, wanted to scale up their skills but not on a predetermined career path.

Sticking to the familiar has been a key strategy throughout Coda's development.

Linear’s founders want to do more than support better software creation. They want to bring back a sense of dignity to software creation, a job that today, Saarinen observes, can feel disconnected from a larger purpose. They want software engineers to feel satisfaction with and control over their work, something overreliance on project managers ha

Kevin Harvey took the view that Red Hat could avoid a frontal challenge to Microsoft’s business model; he worked to reposition the company away from the business of selling packaged software in boxes (Harvey’s old business) and move it toward providing support services and a central website for the Linux community. The only way Microsoft could comp