Sublime
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An analysis of TikTok's content strategy: prioritizing apolitical, 'milquetoast' content to drive engagement, contrasting with Facebook's emotive model.
TRANSCRIPT
If I can put a stupid man's term on it, it's like they are choosing to push things up instead of pull things down. That's a perfect way of thinking about it.
And they push things up that are very milquetoast, very like happy, make you feel good, very apolitical. And so this is basically downranking or shadow banning.
And so this is basically
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