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Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 8 highlights
amazon.com
Shortly after I left Worlds of Wonder, I formed a partnership with Russell Hicks, who had done the illustrations for Teddy Ruxpin. I would come up with an idea, and Russell would draw it out. I’d write up a benefit statement, and we’d create a sell sheet. Sometimes, we’d make an inexpensive mock-up of the idea, photograph it, and incorporate the
... See moreStephen Key • One Simple Idea
—STEPHEN KEY, LICENSED TO CCL LABEL, THE LARGEST PRESSURE-SENSITIVE LABEL MANUFACTURER IN THE WORLD; TO ACCUDIAL PHARMACEUTICALS (FOR CHILDREN’S LIQUID MEDICATION); TO ABC BEVERAGE (FOR DISNEY’S HANNAH MONTANA AND CARS); AND TO COCA-COLA MEXICO. My Spinformation rotating labels have sold more than 400 million units worldwide and are used on such
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