Sublime

Not because of secrecy, but because good strategy itself is unexpected.

When left isolated from the rest of the organization, teams become strategic echo chambers, and soon adopt divergent cultures.

in executing on their most important goals day in and day out.

War strategies, however, rest on a deeper foundation of people working together under stress and uncertainty, and good ones shape the terms of the conflict to their liking before combat begins. Such an environment describes modern business, and strategies based on this foundation will work as well for business as for war.

Not every good strategy draws on this kind of insight, but those that do generate the extra kick that separates “ordinary excellence” from the extraordinary.

The right decision, even when all seems lost, can snatch victory from the jaws of defeat. The wrong decision, even when a victorious outcome seems all but certain, can result in deadly, catastrophic failure.

To achieve leverage, the strategist must have insight into a pivot point that will magnify the effects of focused energy and resources.

A good strategy coordinates policies across activities to focus the competitive punch.

predictive power