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Experimentation Works: The Surprising Power of Business Experiments

Trends – Artificial Intelligence (AI) – May 2025 – BOND

The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.

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changing the organization was necessary to increase the scale and impact of online experiments.

Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments

By combining the power of software and the rigor of controlled experiments, companies can turn themselves into learning organizations—turbocharged! But to unleash this power, you need to build an experimentation organization that masters the science of testing and has a culture, processes, and management system that contradicts what we value today.

Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments

Marc Andreessen explains IBM founder Thomas Watson‘s famous “Wild Ducks” program Marc believes that the organizational complexity is one reason you don’t see innovation at large companies. But that’s not the only reason: “I think there’s another deeper thing underneath that that people... See more

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Then one day, one of the developers came in with a Harvard Business Review paper from 1986, written by two Japanese business professors, Hirotaka Takeuchi and Ikujiro Nonaka. It was titled, “The New New Product Development Game.” Takeuchi and Nonaka had looked at teams from some of the world’s most productive and innovative companies: Honda,