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Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
experimentation ethos is also creating a culture in which the right ideas, not seniority, win.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
significant performance advances were often the result of a multitude of minor, but not trivial, innovations.11
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
when people experiment more rapidly and more frequently, inevitably most tests fail.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
this inflection point—experimentation growth is constrained by organizational issues—management
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
I realized right away that large-scale, controlled experimentation would revolutionize the way all companies operate their businesses and how managers make decisions.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
the drive toward increased efficiency has created company cultures that strive for predictability.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
often find that the bottleneck to running more experiments shifts from technological difficulties to ones of culture.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
the pursuit of knowledge about cause and effect;