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changing the organization was necessary to increase the scale and impact of online experiments.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
By combining the power of software and the rigor of controlled experiments, companies can turn themselves into learning organizations—turbocharged! But to unleash this power, you need to build an experimentation organization that masters the science of testing and has a culture, processes, and management system that contradicts what we value today.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Then one day, one of the developers came in with a Harvard Business Review paper from 1986, written by two Japanese business professors, Hirotaka Takeuchi and Ikujiro Nonaka. It was titled, “The New New Product Development Game.” Takeuchi and Nonaka had looked at teams from some of the world’s most productive and innovative companies: Honda, Fuji-X
... See moreJeff Sutherland • Scrum
Lightweight performance reviews,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Gajria’s experience at Expedia helped: “I have found that big changes rarely have the impact that management expects; the biggest upside comes from many small changes that are tested at high speed.”
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
“The key to the Post-it adhesive was doing the experiment.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments

ST: What is your advice to other CEOs? MO: In an increasingly digital world, if you don’t do large-scale experimentation, in the long term (and in many industries, the short term), you’re dead.