Sublime

When you represent knowledge, opportunity, selflessness, and intimacy, you are not just a service provider or a product. You are fun, you are interesting, you are valuable; you take people places they have never been before, you show them books they have never heard of, you introduce them to people they never dreamed they would meet—in short, you a

1. Greatness starts with superb people.

Minding the Store by my new contact Stanley Marcus. “It changed my life,” Steve says. “It helped me find my calling as a merchant. It showed me that being a merchant could be a noble thing, something more than just selling stuff to people.”

The greatest teaching you can ever offer is your example. It’s you as you.

Human nature is such that we are drawn to those with fortitude—whether it’s in the military (General Dwight Eisenhower), exploration (Sir Edmund Hillary), religion (Martin Luther King Jr.), or anywhere else.

talent sets the floor, but character sets the ceiling.

Both exemplify the message of UCLA’s coach John Wooden: “I wanted players who had character, not players who were characters.