Sublime

usually starts with acquiring their first handful of beta testers and design partners (companies who have agreed to use the product in return for giving you a ton of feedback) to help you iron out the kinks. Once you’re ready to launch, you’re focused on landing your first 100 and then your first 1,000 active users (we’ll go into this further in Ch

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The Cold Start Problem is how to get those first users to install a fax machine when the value of the network is still small (or nonexistent). The example above demonstrates one approach: finding a customer who will get value from the product without a large network effect and help you build the network out. This is sometimes described as having a

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