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The most important decision you make is to be in a good mood.
– Voltaire
Why deeply reported, hard-to-make profiles matter in a junk-food content world, and how time builds trust.
TRANSCRIPT
It should be different and really hard, like really hard to do. And if I just, I'm sampling all the profiles we've written in my head, some of them are ridiculously hard to write.
Not only because of all the hours and work that has to go into it and the talent as a writer that has to go into it, but sometimes it's sensitive parts of the person's
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