Sublime
An inspiration engine for ideas


7 years ago I joined a 20-person startup.
I wanted to quit after my first week, but didn't.
Now our company is worth over $1B and has 300+ employees.
Here's what I've learned about succeeding at a startup:
Brian Bourquex.com
Dutch Bros Coffee founder, Travis Boersma, is a multi-billionaire
In this must watch clip, he shares the company's incredible origin story and the events that led to their first coffee pushcart which they started w/ $12k
Dutch Bros was founded on 1992, by Dane and Travis Boersma, brothers... See more
Triple Net Investorx.comUnder Armour founder Kevin Plank became a billionaire in his 30s
He was a walk-on football player at Maryland when came up with the idea of "dry and comfortable" athletic tee shirt which became the company's first product
In this clip, Plank shares his company's incredible origin story and... See more
Triple Net Investorx.comWe started Simple Modern with $200k.
In 8 years, we've sold half a billion dollars of insulated drinkware through Target, Amazon & DTC.
We're licensed with Disney, NFL & more.
Our best threads about how we did it:
Bryan Porterx.comVenture capitalists create a narrative for founder fit just as they do for market fit. Why is this team doing this? Where are they coming from and where do they want to go? What motivates this team? One place to start this narrative is the origin story of the startup. What was the original idea and how did it come to fruition?