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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkPierre
pierre.co
said this to a friend but it applies to many: i think you have a good guess what you should be doing. no need to overthink it! just execute on your inkling for 3 months, and then evaluate if you want to try something diff. course correct more often than that eats your bandwidth
Henrik Karlssonx.comTechnologies_for_Enhancing_Collocated_Social_Inter
This document reviews design solutions and approaches for enhancing collocated social interaction with technology, identifying key research problems and gaps in knowledge.
LinkTrends – Artificial Intelligence (AI) – May 2025 – BOND
The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.
bondcap.comProgramming as Theory Building
Peter Naur's "Programming as Theory Building" discusses programming as a knowledge-building activity, emphasizing the importance of tacit knowledge, collaboration, and effective documentation in developing and maintaining software systems.
ratfactor.comfresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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