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The latest example: Outdoor Voices founder Tyler Haney, who launched the athleisure brand in 2014, is stepping down from her role as CEO; the company has reportedly raised a “down round” of funding from its existing investors at a lower valuation, and was said to be losing money on around $40 million of sales last year.

Dan Frommer • Outdoor Voices shows community only gets you so far

O império do efêmero: A moda e seu destino nas sociedades modernas (Portuguese Edition)

Gilles Lipovetsky

amazon.com

Cover of O império do efêmero: A moda e seu destino nas sociedades modernas (Portuguese Edition)

When the 1999 holiday season ended, employees and executives of Amazon could finally take a breather. Sales were up 95 percent over the previous year, and the company had attracted three million new customers, exceeding twenty million registered accounts. Jeff Bezos was named Time’s Person of the Year, one of the youngest ever, and credited as “the

Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon

The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.

After the Gloss: What’s Next for Emily Weiss

Is She Joking With These Clothes?

Jessica Testa nytimes.com

The company started when founders Marshall Haas and Jon Wheatley became interested in applying the knowledge they’d acquired from working at tech firms to physical products. Prior to their partnership, Marshall was making money selling products that you couldn’t actually touch (software), and Jon was creating things that could be touched, but witho

Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business

in personal branding, cementing Amoruso’s image as the spunky outsider of the otherwise stuffy business world. She was relatable, and more unusually she was also cool, sporting

Otegha Uwagba • We Need to Talk About Money: THE SUNDAY TIMES BESTSELLER

She was very fond of saying, “People ask, is Glossier a tech company? Is it a beauty company? And I say, yes.” It was a little bit trendy, a little bit sexy to be a tech company in that age. And if you are a tech company, that justifies the amount of funding you're getting and can potentially raise your valuation.

Amy Odell • Inside the Rise of Emily Weiss's Glossier

Naomi started with a single consulting service: the service of brainstorming. Over the course of an hour and for an initial fee of $250, she would evaluate marketing ideas and provide feedback on ways to improve them. Nothing more, nothing less.