Sublime

I didn’t know it at the time, but what I was doing here included two keys to running a successful business: knowing your customer and knowing how to get free marketing.

in personal branding, cementing Amoruso’s image as the spunky outsider of the otherwise stuffy business world. She was relatable, and more unusually she was also cool, sporting

Out of this cultural moment came the Girlboss, the result of start-up culture being refracted through the prism of fourth-wave feminism that was at the time also gathering pace. The term ‘girlboss’ itself was first propelled into public consciousness by American entrepreneur Sophia Amoruso, founder and former CEO of fast fashion brand Nasty Gal, wh

Life isn’t about finding yourself. Life is about creating yourself. —George Bernard

education in itself: It was one of the first times that I had ever finished something that I set out to

Confidence is more attractive than anything you could put on your body. And that brings me to my other point: Owning your