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“In today’s digital age, social media is not an option for businesses; it’s a necessity for survival.” — Satya Nadella, CEO of Microsoft

Just a moment...

social media today doesn’t mirror public opinion, it manipulates it

Digital News Report 2024

The 2024 Digital News Report from the Reuters Institute analyzes shifts in news consumption, rising concerns about fake content, and the impact of video networks like YouTube and TikTok.

reutersinstitute.politics.ox.ac.uk

Reducing the internet to social media is like going to the library and only browsing the horror section.

Social media

Riko Ishibashi • 1 card

If you could share one tip or strategy with others looking to do the same, what would it be? Use tracking analytics sites to see how your social media strategies are measuring up. We highly recommend using the bit.ly URL shortener. The data it provides is extremely valuable.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Social media

Elizabeth Malphrus • 3 cards

The easiest part of social media measurement is simply counting the numbers. Website visitors, blog links, Twitter mentions, and Facebook fans are all numbers worth measuring.