Sublime

Words matter. They give direction and meaning to things.

there.

Less but better

Sinek explains that any business that understands its “why” (authentic self and resulting story) is able to speak in a more connected way.

Most organizations today use very clear metrics to

When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work.

command great power.

Every instruction we give, every course of action we set, every result we desire, starts with the same thing: a decision.