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Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.
Things I'm thinking about
Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.
Things I'm thinking about
Simplicity is about subtracting the obvious, and adding the meaningful.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Simplicity reveals a system’s essence by refining it down to its fundamental truths. Fewer elements mean fewer hiding places, making quality, skill, and thoughtfulness (or their absence) clearer
🌀🗞 The FLUX Review, Ep. 184
Just understand that Simplicity is more than a goal—it’s a skill. To successfully leverage its power, you need to get good at it. That takes practice. And this is where things get a little tricky. Because the irony is, becoming skilled in Simplicity isn’t that simple. You can’t just learn it; you need to make it second nature.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
Simplicity is difficult because most of us are overcompensating for uncertainty. It takes a deep understanding of beauty and emotional awareness to look at something, long before most people would say it is complete, and say “This is enough.”