Sublime

Simplicity reveals a system’s essence by refining it down to its fundamental truths. Fewer elements mean fewer hiding places, making quality, skill, and thoughtfulness (or their absence) clearer

simplicity is difficult because there's no room to hide the lack of clear conviction that complexity affords

All in all, real positional scarcity businesses take time to develop, especially loyalty businesses that are difficult to get off the ground before a retail or consumption environment is fully understood. But I’ll leave with this thought: as the mobile internet, e-commerce, and the transformation of retail continues onward, I think there’s an incre... See more