Sublime
An inspiration engine for ideas
Simplicity is about subtracting the obvious, and adding the meaningful.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.
Things I'm thinking about
All in all, real positional scarcity businesses take time to develop, especially loyalty businesses that are difficult to get off the ground before a retail or consumption environment is fully understood. But I’ll leave with this thought: as the mobile internet, e-commerce, and the transformation of retail continues onward, I think there’s an... See more
Alex Danco • Positional Scarcity
Simplicity is elegant.
Laurence Endersen • Pebbles of Perception: How a Few Good Choices Make All The Difference
"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."
Ben Thompson • Platforms, Ecosystems, and Aggregators
ins / outs
in:
shortcuts and automations
speaking your mind
metals - silver, aluminium, chrome
decluttering, minimalism, mindful shopping
simplicity
apple notes, reminders, calendar and mail
raw documenting - blogging, vlogging
time tracking to beat unintentional consumption and shift to creation mode
out:
overcomplicating things
going against your own word
bu