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Their genius came from figuring out why some people were such good fits and then developing systems to find more of them.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action

and Faber
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youtube.comWhen companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Most organizations today use very clear metrics to