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Trends – Artificial Intelligence (AI) – May 2025 – BOND

The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.

bondcap.com

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

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Marcel Köchli

@mkoechli

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Simon Basler

@simonbasler

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Andreas Schneider

@00schneider

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Philipp Diller

@okay_cool

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Austin Peng

@austinpeng

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Simon Huber

@secondsunrise

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Tobias Rechsteiner

@trechsteiner