Sublime

Published to all devices

The internet unlocks distribution. Traditionally, gatekeepers dictated who had influence: record labels, newspaper editors, studio executives. Now anyone can build an online community. You can share videos to YouTube, writing to Substack, music to Soundcloud

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

If you know to look, you can feel the difference between software crafted with care for its users and systems of vacuous tradition that just happen to be good at producing the vapid fodder of convenience.