Sublime

Small brands

queria certas coisas que pareciam não combinar com os conceitos dominantes e socialmente aceitos de normalidade.

argument to be made that sameness was more efficient, not only for comfort’s sake (at least for the wealthy Western traveler) but for the nurturing of capital as it flowed from one place to another in the form of investments or infrastructure.

Inside the rule-bound, precise, formal person, a playful, silly self is hoping for release. Inside the important person admired for their status is a child who wants to be liked for themselves.

Over time, the system will “provide less diverse recommendations,”

Local happiness was not a variable the algorithm considered.)

His fundamental principle as a dressmaker was to make women happy. “He liked to make a duchess of sixty look forty, and the wife of a millionaire tradesman look like a duchess.” His clothes were, above all, comfortable to wear, an amazing fact—and it was a fact—considering their grandeur, their complexity, and the magnificence of their materials.

Pragmatic Chaos