Sublime
An inspiration engine for ideas
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
I’m into ideas over trends, and twists and turns that feel individual and practical. I like things that feel a little trashy or tacky, and I’m embracing a new phase of my style that nods to that. I want to get dressed to feel (here it is again) horny, rich, and lazy. Not brat, not mob, not quiet.
Laurel Pantin • Only Boring People Get Bored


To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when... See more
Evan Armstrong • The Art of Scaling Taste
Too Many Places Are STERILE and TORCHED — Let’s Make Them COOL and FUNKY
Jonah & Erinblackbirdspyplane.comThe draw of big cities, like New York, London, LA, or Tokyo is that they are made of a series of distinct, colorful neighborhoods, each with their own identity, vibe, and demographic. What makes them different are the small, local, mom-and-pop shops—not the chains of identical mass retail stores.
Adam Wray • The Shape of Post-Covid Retail
Berlin, baby! This is a city infected with a pre-teen’s idea of “being edgy.”
Mia Apfel • “In Berlin, I experience icks I never thought possible.”
We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more