Sublime

Shoshana Zuboff, a scholar and activist, calls this model “surveillance capitalism”; it’s a system in which users’ online movements and actions are tracked and that information is sold to advertisers. The more time people spend online, the more money companies can make, so our attention is incessantly pulled to digital screens to be monitored and m

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The belief that human behaviour can be perfectly modelled, predicted and controlled entrains as a consequence the collapse of equitable relations between individuals and trust in institutions, and the substitution of algorithmic certainty for any semblance of participatory, democratic society. There is no appeal to collective, contestable decision-

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Many dignitarian reformers claim that data extraction involves not only individual stakes, but also societal ones. Zuboff says the world’s digital information is a public good; the EU Data Protection Supervisor notes that privacy is not “only an individual right but a social value.”