Sublime

Some economists are already working on that. They are using this brain-imaging data to support a new political philosophy known as asymmetric paternalism. That's a fancy name for a simple idea: creating policies and incentives that help people triumph over their irrational impulses and make better, more prudent decisions. Shlomo Benartzi and Richar

All modern investors serious about their long-term outcomes should consider the various forms of available pre-commitment strategies. Significant evidence shows that investors who avail themselves of auto-investment strategies in their workplace retirement programs tend to save more and do better over time.168 The routine is particularly useful dur

improving one aspect of the choice architecture: how information is collected and made available to consumers. We call this Smart Disclosure.

Therefore, investments allocated to the personal risk bucket will be selected to limit the loss of wealth but will probably yield below-market returns. Allocations to the market risk bucket will provide risk-adjusted market returns, in accordance with the diversification principles of modern portfolio theory. Finally, allocations to the aspirationa

Two fundamental advantages of the little bets approach are highlighted in the research of Professor Saras Sarasvathy: that it enables us to focus on what we can afford to lose rather than make assumptions about how much we can expect to gain, and that it facilitates the development of means as we progress with an idea. Sarasvathy points to the valu