Sublime

The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more