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A complete description of your product including how many pages, how many words, how many photos, who wrote it, facts about the author (his age, background, success stories, etc.). You should also take notes on what this product will do for you.
Bond Halbert • The Boron Letters
My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Participants
Jeff Shannon • Lead Engaging Meetings
Messenger (your distribution channel)
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Stripe Atlas for Individuals
Matt Ziskie • Not Found
After three months, Schwab was so delighted with the progress his company had made that he called Lee into his office and wrote him a check for $25,000 (equivalent to $400,000 in 2015)