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Traditionally, when academics or businesspeople wanted data, they conducted surveys.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
The best way to get the right answer to a question is to combine all available data.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Plenty of basic, sub-profound questions lurk in other minds, too.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
am now convinced that Google searches are the most important dataset ever collected on the human psyche.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Google search data and other wellsprings of truth on the internet give us an unprecedented look into the darkest corners of the human psyche.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
“Essays Using Google Data,”
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Most important, to squeeze insights out of Big Data, you have to ask the right questions. Just as you can’t point a telescope randomly at the night sky and have it discover Pluto for you, you can’t download a whole bunch of data and have it discover the secrets of human nature for you. You must look in promising places—Google searches that begin “m
... See moreSeth Stephens-Davidowitz • Everybody Lies
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
amazon.com
The power in Google data is that people tell the giant search engine things they might not tell anyone else.