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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
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“Essays Using Google Data,”
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Every day, I track the digital trails that people leave as they make their way across the web. From the buttons or keys we click or tap, I try to understand what we really want, what we will really do, and who we really are.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Sometimes our gut, when not guided by careful computer analysis, can be dead wrong. We can get blinded by our own experiences and prejudices.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
am now convinced that Google searches are the most important dataset ever collected on the human psyche.
Seth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
A major reason that Google searches are so valuable is not that there are so many of them; it is that people are so honest in them. People lie to friends, lovers, doctors, surveys, and themselves. But on Google they might share embarrassing information, about, among other things, their sexless marriages, their mental health issues, their insecuriti
... See moreSeth Stephens-Davidowitz • Everybody Lies: The New York Times Bestseller
Most important, to squeeze insights out of Big Data, you have to ask the right questions. Just as you can’t point a telescope randomly at the night sky and have it discover Pluto for you, you can’t download a whole bunch of data and have it discover the secrets of human nature for you. You must look in promising places—Google searches that begin “m
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