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Seth Godin • Tribes: We Need You to Lead Us

The goal is to be known to the smallest viable audience.

Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See

I notice things

— Seth Godin

Part

Seth Godin • Linchpin: Are You Indispensable?

Network

Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See

The impresario is a pathfinder.

Seth Godin • The Icarus Deception: How High Will You Fly?

Seth Godin’s blog, www.sethgodin.typepad.com.

Blake Mycoskie • Start Something That Matters

spreading ideas.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Principles:

Seth Godin • Tribes: We Need You to Lead Us