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Seth
@sgd
Getting Real and Rework (37signals.com).
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Ross: I thought marketing was something that required a degree and formal experience. It turns out that marketing is just making the product good enough that people spread it on their own, and giving them ways to do that. It's a lot easier and more natural than I thought it would be. Now I can't stand meeting with professional marketers who try to
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
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Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
to author and entrepreneur Seth Godin, back catalog books are responsible for 90% of the publishing industry’s profits while requiring only 2% of its marketing budget.[5] As such, it’s worth intentionally designing your book to get there. Beyond creating something DEEP