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The Brain Audit: Why Customers Buy (And Why They Don't)

Sean D'Souza

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Rory Sutherland

Rory Sutherland • 7 highlights

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Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

David C. Baker, Emily Mills, • 10 highlights

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Social Engineering: The Art of Human Hacking

Christopher Hadnagy

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 6 highlights

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Who Do You Think You Are?

Adam Quiney

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The Gervais Principle, or the Office According to “The Office”

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Simon Sarrisx.com