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UnMarketing: Stop Marketing. Start Engaging

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Seth Godin • Tribes: We Need You to Lead Us

cultivate a more curated flow of inspiration.

Todd Henry • Die Empty: Unleash Your Best Work Every Day

Salespeople as Content Curators

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The goal is to be known to the smallest viable audience.

Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See

The Practice

Seth Godin • 2 highlights

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The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required

Michael Port • 1 highlight

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Cities That Blog

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

André Chaperon

andrechaperon.com

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