Sublime
An inspiration engine for ideas
“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold, or aspire to hold.”
Dan Frommer • The Scott Sternberg guide to building emotional brands
Entireworld is sort of post-D.T.C., which is to say that there is no Silicon Valley boardroom trying to solve a problem for you. It’s just Sternberg, a fashion-industry refugee, feeling his way through it.
Irina Aleksander • Sweatpants Forever: How the Fashion Industry Collapsed
“The most important thing to do when you’re launching a brand,” Sternberg says, “is to explain to people why the f— they should care. Why do you exist? And why are you different?”
Dan Frommer • The Scott Sternberg guide to building emotional brands
Brian Lovin
brianlovin.com
VIRGIL ABLOH: “Duchamp is my Lawyer”
032c.com
Shun Kinoshita
erria.xyz
Marco Cornacchia—Product Designer in SF
marco.fyi
Trumbull
Introducing Trumbull, a new collaboration project between Huckberry and renowned menswear designer and Creative Director, Aaron Levine. For those in the know, Aaron’s profound respect for craftsmanship, along with his creative spirit and distinct point-of-view, are nothing short of legendary. Even if you’re new to his work, chances are pret
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