Sublime

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The difference between the lives of the 1% and the 99% is thrown in your face every day—an entire industry of simulated, flaunted wealth has developed around “influencers.” Wealth porn … a constant reminder: not of what you’ve achieved but what you haven’t.

Now, I understand that today Apple is doing just fine by selling expensive phones to affluent people. But just imagine what would happen at the next Apple keynote if Tim Cook announced a simple monthly Apple subscription plan that covered everything: network provider charges, automatic hardware upgrades, and add-on options for extra devices, music

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As Carl Jung put it, “You are what you do, not what you say you will do.”

Newport, Cal. So Good They Can’t Ignore You. New York: Grand Central Publishing, 2012.

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