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Scott Forstall: Just the iPhone stuff (14 minutes)
youtube.comScott also kept his job as demo gatekeeper for Steve because he advanced work only when it was of sufficiently high quality.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Sometimes there were several rounds of feedback and changes over many weeks before Scott would give the approval to bring the work into Diplomacy.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
product manager, a product designer,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Apple designers do not typically hand off projects. They stay close from beginning to end, minimizing the buck passing that’s typical inside companies that create “good enough” products.
Alex Kantrowitz • Always Day One
Karri Saarinen • How we redesigned the Linear UI (part Ⅱ) - Linear Blog
He gave this curious pitch to superstars across the company, but only took those who immediately jumped at the challenge. He was looking for “growth-minded” people, as he later shared with Dweck after reading her book. Why is this significant? While you’ve probably never even heard of Forstall, you’ve certainly heard of what his team created. Forst
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