Sublime

A good incentives officer can also save money. He or she can identify wasteful bonuses (for example, the free-rider earnings bonus mentioned above) and tap into the power of nonfinancial rewards: peer recognition, reduced commute times, choice of assignments, freedom to work on a passion project, and so on.

In my study, I found Elad Gil to be one of the most successful angel investors. He has made investments in twenty-four billion-dollar companies—including Airbnb, Airtable, Brex, Coinbase, Gusto, Instacart, Opendoor, Pinterest, Stripe, Square, and Wish—most in the seed or series A stage. Before

When it comes to spending, trusting our past decisions contributes to the problems of anchoring, herding, and arbitrary coherence. So we should question seemingly “random” numbers, prominently placed MSRPs, and insanely high-priced products. When we see a $2,000 shoe or a $150 sandwich, watch out for the second-most-expensive shoe or sandwich or

Venture capitalist David Skok has written brilliantly about unit economics on his blog www.forentrepreneurs.com; he

Two University of Zurich researchers were equally curious: The Swiss nuclear incentive study, titled “The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out,” was conducted by Bruno S. Frey and Felix Oberholzer-Gee. It was published in the American Economic Review 87 (1997): 746–55. forty students sat with number 2 pencils: