Sublime

Peter Drucker.

desire to maintain a diversified portfolio, venture capital is intended to produce what investment managers refer to as alpha—excess returns relative to a specific market index.

Perhaps the founder had a unique experience that exposed her to the market problem in a way that provided unique insights into the solution for the problem.

Commodities—Gold, silver, and other precious metals

value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.

demonstrated what being innovative truly means.

“What are the most important assumptions that have to prove right for these projections to work—and how will we track them?”

Fast change comes in times of cheap experimentation.