Sublime
An inspiration engine for ideas
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less

Sirio Telephone
Società Italiana per l'Esercizio Telefonico
Giorgetto Giugiaro, Italy, Circa 1987.
80's did bouba properly. It had a sense of orthogonality and sophistication under it. It is so over for modernity, GG. Go home. https://t.co/oXT6dMAJXX
Design, branding, aesthetics
Naiara Dambroso • 4 cards

10 Principles of Good Design by Dieter Rams.
Good design is thorough to the last detail. It’s long-lasting. It’s honest. It makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory. https://t.co/fK90JOxFzd