Sublime

This classic effect (which is even more striking when the words are printed in color) reflects the intervention of your executive control system. When the words and colors conflict, the central executive must inhibit word reading to remain focused on the task of naming the ink color.

cognitive psychology focused largely on internal representations, like beliefs, desires, and goals.

adaptive behavior,

trial and error.

motivational theory.

In its place, a new field emerged, called cognitive psychology.

whether it was important to understand the internal mental structure of the individual.

the deficit theory.