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Sara Rosso
@sararosso
At the other extreme, over-focusing on sustainable business fundamentals, like profitability, carries the risk of losing significant market share to competitors.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Patricia Sary
@patriciasary
Too few and you do not cover enough purchase occasions to get a realistic view of the category. 2Too many and it is too difficult for respondents to find and select brands, so…
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Jenni Romaniuk • Better Brand Health eBook
Most companies just look at deal value or customer size when segmenting.
Jennifer Chiang • The Startup's Guide to Customer Success: How to Champion the Customer at Your Company
Carina Bonella Gawel
@codexaurea
A proposition can be more or less attractive for a certain customer or group of customers.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Darren McDonald
@ozdazza
when faced with a choice between a brand they know and one they do not know, buyers prefer the known brand (Hoyer and Brown 1990; Macdonald and Sharp 2000).