Sublime

corporate social responsibility or environmental qualities might be useful for secondary purposes. These attributes should be limited to no more than 20% of the list.

lack of individual level discrimination –

greater brand level discrimination –

Some variants can have substantive market shares on their own and might need their own…

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Do you want a smaller, biased set of brand responses?

Any brand in a category with intermittent category buyer membership

Corporate social responsibility attributes

disproportionally affect a sub-set of brands in the category.