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Conversations for Change

Shawn Kent Hayashi

Cover of Conversations for Change

Brian Kaminski, Chief Customer Officer at Conversica, discusses how they came up with their segments through an exercise of adoption curves.138

Jennifer Chiang • The Startup's Guide to Customer Success: How to Champion the Customer at Your Company

Reid Hoffman

Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You

Ambassador of Insights

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

“pulse” surveys

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Research sociologist

Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path

effective liaison or advocate

Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)

audience groups.

Jeffrey Hiatt • ADKAR: A Model for Change in Business, Government and our Community

Online

Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)