Sublime

Conversations for Change

Brian Kaminski, Chief Customer Officer at Conversica, discusses how they came up with their segments through an exercise of adoption curves.138

Jennifer Chiang • The Startup's Guide to Customer Success: How to Champion the Customer at Your Company

Reid Hoffman

Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You

also had the fortune to work with unique academic teachers, Ekkehard Kappler and Johan Galtung, who taught me that critical thinking and science can function as powerful forces for social transformation and change.

C Otto Scharmer, Peter Senge (Foreword) • Theory U

Ambassador of Insights

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

“pulse” surveys

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Research sociologist

Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path

effective liaison or advocate

Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)

audience groups.