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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkProgramming as Theory Building
Peter Naur's "Programming as Theory Building" discusses programming as a knowledge-building activity, emphasizing the importance of tacit knowledge, collaboration, and effective documentation in developing and maintaining software systems.
ratfactor.comRedefining luxury: A review essay
This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.
core.ac.ukSamuel Spitz
@samuelspitz
Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
Andreas Schiffmann
@aschiffmann
Ludwig
@lsch123
Marvin Baumann
@marvin