Sublime

A timber magnate in Seattle named William E. Boeing, bidding low because he built his own airplanes, won the line from Chicago to San Francisco, giving birth to what would become United Airlines.

“The ability of big business to target and effectively market their product creates a playing field that is no longer level,”

Mars, the chocolate giant, manufactures its bars more cheaply than its competitors, and uses that extra cash to buy premium shelf space in retailers. Is this a value-oriented strategy? Not at all. In fact it arguably strips value from consumers. But does it work? Certainly. It’s a classic non-value strategy. Compare this, however, to a value-focuse

Congressional Research Service report found that for every two jobs created by a Wal-Mart store, the local community ended up losing three. Furthermore, the jobs created were at lower wages (an average of under $250 a week), fewer hours, and reduced benefits. A majority of Wal-Mart employees with children live below the poverty line, qualifying for

Above all we would not carry any item unless we could be outstanding in terms of price (and make a profit at that price per #7) or uniqueness.

Smith, however, was an entrepreneur, and that Yale paper became the basis for FedEx, which he founded in 1971. He was also a betting man: once, in the early days of FedEx, after a bank had refused to extend a crucial loan, he took the company’s last $5,000 to Las Vegas and won $27,000 playing blackjack to cover the company’s $24,000 fuel bill. Of c

Given that Walmart is the world’s largest retailer, with over $400 billion in sales, it may seem irrelevant to ask which segment Walmart serves. But like all large companies, Walmart started small, and it had to pick a place to begin. Choosing to serve a specific customer group gave Walmart its start. In the 1960s, when Walmart began operations, di