Sublime

Again, I’m picking on Scott for reasons. The same is true of every other essayist I love. Sam Kriss at his best provides catharsis; at his worst, a sense of jaded superiority. Ted Gioia at his best makes me fall in love with art and music as if for the first time; at his worst, like I’m part of a small culturally-literate elite in a crumbling world... See more

The hipster was an information-sorting algorithm: its job was to always have good taste . The hipster listened to bands you’d never heard of. The hipster drank beers brewed by Paraguayan Jesuits in the 1750s. The hipster thought Tarkovsky was for posers, and the only truly great late-Soviet filmmaker was Ali Khamraev. The hipster bought all his toi... See more

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline machin... See more

The Banality of Online Recommendation Culture

A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.

By Kyle Chayka

October 30, 2024

Illustration by Ariel Davis

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In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more

So when their chosen heroes — the freedom fighters in whom they invested so much moral cachet — showed up at a concert and started beheading raver kids and Asian workers and abducting grandmas and God knows what else, what were Western leftists supposed to do? In situations like that there are really only two things you can do, without switching yo... See more