Sublime
An inspiration engine for ideas
We’ve already seen the attention merchant’s basic modus operandi: draw attention with apparently free stuff and then resell it. But a consequence of that model is a total dependence on gaining and holding attention. This means that under competition, the race will naturally run to the bottom; attention will almost invariably gravitate to the more
... See moreTim Wu • The Attention Merchants
Capitalizing on Identity: Self-Branding In the Neoliberal Age
Every time you send a message or status update on Facebook, or Snapchat, or Twitter, and every time you search for something on Google, everything you say is being scanned and sorted and stored. These companies are building up a profile of you, to sell to advertisers who want to target you.
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
SNARF stands for Stakes/Novelty/Anger/Retention/Fear. SNARF is the kind of content that evolves when a platform asks an AI to maximize usage. Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.
Jonah Peretti • The Anti-SNARF Manifesto
how Blackness is selectively celebrated (and contained) within the white imagination.