Sublime

Unconventional Success: A Fundamental Approach to Personal Investment.

People may think of Endo and Folkman as great inventors, but arguably their greatest skill was investigating failure. They learned to separate False Fails from true fails. Skill in investigating failure not only separates good scientists from great scientists but also good businessmen from great businessmen. In 2004, for example, when Facebook laun

Book Recommendation: Contagious: Why Things Catch On, by Jonah Berger.

Let’s see what we’ve learned about the Moses Trap and how it seduces even the best of the best. First: The dangerous, virtuous cycle builds momentum

“What is the shift in the world that is making your idea matter?”

Drugs that save lives, like technologies that transform industries, often begin with lone inventors championing crazy ideas. But large groups of people are needed to translate those ideas into products that work. When teams with the means to develop those ideas reject them, as every large research organization rejected Miller’s piranha, those break

Deaths from P-type loonshots tend to be quick and dramatic. A flashy new technology appears (streaming video), it quickly displaces what came before (rentals), champions emerge (Netflix, Amazon), and the old guard crumbles (Blockbuster). Deaths from S-type loonshots tend to be more gradual and less obvious. It took three decades for Walmart to domi

Serendipitous discoveries often involve exchanges across traditional disciplines.